1. General Statement
We respect your privacy and are committed to protecting it. This privacy statement explains our
policies and practices pertaining to customer information. It is through this disclosure that we
intend to provide you with a level of comfort and confidence in how we collect and use
information through this website, and how you can contact us if you have any questions or
concerns. It is our sincere hope that through this communication of our data handling practices we
will help facilitate a trusting and long-lasting relationship with you.
2. Information About Our Organization and Website:
This Privacy Statement describes the way that this website, fordaccessoriesstore.com, collects, uses
and safeguards the personal and non-personal information about you that we collect or that you
provide through this website. This website is owned and maintained by Ford Motor Company.
The business purpose of this website is to provide reliable information about the parts offered by
Genuine Ford Accessories and to allow Consumers to contact Ford and Lincoln Mercury
Dealerships about purchasing Genuine Ford Accessories. This Privacy Statement outlines the
information we will collect and how we will use that information in the course of conducting this
business. This Statement will also tell you how you can verify the accuracy of your personal
information submitted to us through this website and how you can request that we correct or update
your personal information. This privacy statement describes the measures in place to ensure that
your information is secure and the protections against collecting and using children's data.
If you have any questions or concerns about our privacy practices, please contact Ford Motor
Company.
3. Personally Identifiable Information We Collect From You and Methods of Collection:
During a normal visit to our site, no personally identifiable information about you is collected
through any means or data flow channels.
Our primary goal in collecting personal information from you when you visit
fordaccessoriesstore.com is to provide you the functionality and services that you need to have a
meaningful and customized experience while using the site features. Personal data includes
information that is particular to you such as street address, phone number and e-mail address. We
need to collect personal information in order to:
Send specific emails that you have subscribed for
Contact you regarding an order you placed on the website
Compile aggregate and statistical data to help in website design
Measure site activity in order to allow us to update our site to better meet user wants and needs
When you visit fordaccessoriesstore.com we will not collect any personal information about you
(including but not limited to your name, address, telephone number and email address) unless you
provide it to us voluntarily. If you opt not to provide us with personal information you can still
access our website; however you may be unable to receive product information or have a purchase
order fulfilled.
4. How We Use the Personally Identifiable Information We Collect:
Personally identifiable information collected on fordaccessoriesstore.com may be used to:
Fulfill a site user request, like requesting a quote from a Dealership
Make the user experience more customer-friendly
Contact you if necessary in the course of processing or shipping an order for products
or services
Compile user data that is stored in our corporate database and may be used for
marketing and other purposes
5. Aggregate (Non-Personally Identifiable) Information We Collect From You and Methods of
Collection
During a normal visit to our site, no personally identifiable information about you is collected. All
information on our site is free to browse at your leisure without the need for you to provide us with
any personal information. fordaccessoriesstore.com does collect "aggregate" information, which is
non-personally identifiable information. This means that we do not track these items on an
individual basis that identifies you, but rather accumulate this information on an aggregate basis
that includes all site visitors. Non-personal information includes web traffic metrics such as
tracking the site pages that you visit or the amount of time you spend on our site.
Our primary goal in collecting aggregate information from you is to be able to perform site metrics
that allow us to improve the functionality of the website. We need to collect aggregate information
in order to:
Compile aggregate and statistical data to help in website design and to identify popular features
Measure site activity to allow us to update our site to better meet user wants and needs
Fordaccessoriesstore.com utilizes session log data and your personal and non-personal data for
the purpose of performing analytics on the users' experiences while visiting this site
This analysis:
Is performed on an aggregate level and does not identify you or your information personally
Involves the use of a third party vendor acting on behalf of Fordaccessoriesstore.com
Is performed in order to improve our website and the user experience
May include the use of session cookies to track aggregate user paths through this and other
Ford Motor Company websites or to track other events within or across this and other Ford
Motor Company websites
When you visit our website the server housing the pages automatically generates a "session log."
We use session logs to help us determine how people travel through our site. In this way, we can
structure our pages so that the information most frequently visited is easier to find. By tracking
page visits, we can also determine if the information we're providing is being used. The only data
gathered is the Internet Protocol (IP) address from which you came (which contains no personal
information), the web site that referred you, the pages you visited and the date and time of those
visits.
When you view one of our websites or interactive advertisements, we may use "cookies" to collect
aggregate information. A "cookie" is a small text file that helps us in many ways to make your visit
to our website more enjoyable and meaningful to you. For example, cookies avoid you having to
log in every time you come back to one of our websites. They also allow us to tailor a website or
advertisement to better match your interests and preferences. There are a couple different types of
cookies. A "session" cookie is stored only in your computer's working memory (RAM) and only
lasts for your browsing session. When you close all your browser's windows, or when you shut
down your computer, the session cookie disappears forever. A "persistent" cookie is stored on your
computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from
now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten
with newer cookies, c) you manually remove them. Most browsers can be configured not to accept
cookies, however, this may prevent you from having access to some site functions or features.
fordaccessoriesstore.com may use web beacons/spotlight tags/GIF/pixel tags which are site
instrumentation tools that help us to determine, for instance, whether a page has been viewed or
not and, if so, how many times. When you ask us to send you information on a promotion or a
newsletter, we may use web beacons to establish how many of the emails are actually opened. In
general, any electronic image viewed as part of a web page, including an ad banner, can act as a
web beacon. We may use web beacons to determine, for instance, whether a page has been viewed
or not and, if so, how many times. When you ask us to send you information on a promotion or a
newsletter, we may use web beacons to establish how many of the emails are actually opened.
fordaccessoriesstore.com may use spotlight tags to collect aggregate data. These tags will identify
that a computer has seen a banner ad has also come to the website within a set amount of time. The
results only report aggregate numbers and do not store personal information.
Users may be directed to fordaccessoriesstore.com via banner ads or site links. Ads or site links
that are placed by fordaccessoriesstore.com use cookies or web beacons to deliver metrics on the
effectiveness of the ads or links. They do not collect personal information from the user. Third
party advertising networks that serve ads onto fordaccessoriesstore.com may use cookies and/or
web beacons in their advertisements. fordaccessoriesstore.com retains no control over such third
party cookies and/or web beacons and does not have access to the information related to third party
cookies and/or web beacons.
6. How We Use the Aggregate (Non-Personally Identifiable) Information We Collect:
Non-Personally identifiable information collected on fordaccessoriesstore.com may be used to:
Compile aggregate and statistical data to help in website design and to identify popular features
Measure site activity to allow us to update our site to better meet user wants and needs
fordaccessoriesstore.com utilizes session log data and your personal and non-personal data for the
purpose of performing analytics on the users' experience while visiting this site. This analysis:
Is performed on an aggregate level and does not identify you or your information personally
Involves the use of a third party vendor acting on behalf of fordaccessoriesstore.com
Is performed in order to improve our website and the user experiences
May include the use of session and/or persistent cookies to track user movement across this
and other Ford Motor Company websites or to track other events within or across this and
other Ford Motor Company websites
Any information that is provided to the third party vendor is to be used only for the purpose
of performing the analytics and compiling reports of the data. The third party vendor is
restricted from using this data in any other way other than to provide these services to Ford
Motor Company and they may not share or resell this data
7. Sharing Your Information
fordaccessoriesstore.com does not sell, rent, share or otherwise provide any of your personally
identifiable information to anyone other than for site analytics as described above.
We may share personal information that we collect about you with other companies within the
Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group
of companies related to us by common control or ownership. We share information within this
"family" as a normal part of conducting business and offering products and services to our
customers. We may also share information with vendors, contractors or partners of
fordaccessoriesstore.com who have access to your personal information in connection with
providing services for fordaccessoriesstore.com.
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8. Access To and Control Over the Use of Your Information
If you have submitted personal information to fordaccessoriesstore.com, or if someone else has
submitted your personal information to fordaccessoriesstore.com either directly or through an
interactive advertisement or other means, or if we have collected personally identifiable
information on you through fordaccessoriesstore.com in some other fashion, you can access this
information by logging into your profile. fordaccessoriesstore.com will use reasonable efforts to
supply you with the information you have requested.
Correct or update your personal information by logging into your profile and updating your
information on this website. You will be asked for your user name and password so that we may be
able to process your changes.
The scope of access available for this request is for information collected on this website only. Any
personal information that has been collected from you on other Company websites will not be
accessible or changeable through the processing of this request.
fordaccessoriesstore.com provides you choices as to whether you want to receive further contacts
from us, and the type of those contacts. You can opt-in or out by logging in and updating your
profile to receive communications from Ford Motor Company.
9. Security of Your Information
Vendors, contractors or partners of fordaccessoriesstore.com who have access to your personal
information in connection with providing services for fordaccessoriesstore.com are required to
keep the information confidential and are not permitted to use this information for any other
purpose than to carry out the services they are performing for fordaccessoriesstore.com.
10. Links to Other Sites
fordaccessoriesstore.com may provide links to other websites. We encourage you to review the
privacy statements of sites to which you are linked so that you can understand how those sites
collect, use and share your information. fordaccessoriesstore.com is not responsible for the privacy
statements or other content or data handling practices on other websites.
11. Contacting Us
If you have any questions or comments concerning this privacy statement for
fordaccessoriesstore.com or have any questions regarding the contents of this website please
contact Ford Motor Company.
12. Privacy Statement Effective Date and Revision Days
The effective date of this privacy statement is 12/07/05.
Occasionally we may update the privacy statement for fordaccessoriesstore.com in order to
accurately reflect any changes to the website our privacy practices. In event of an update the new
statement will be posted to the website seven (7) days prior to the changes taking effect.
